Architect Your Game
Your Basketball Journey
JC Crew Basketball
Monarchs & Lady Monarchs | Gwinnett County Elite Youth Basketball
Since 2001 | Nonprofit 501(c)(3)
JC Crew Basketball (operated by JC Crew Corporation) is a Gwinnett County youth basketball organization developing boys and girls from rec level to elite travel & NCAA Live Exposure competitive teams.
Who We Are
JC Crew Basketball (operated by JC Crew Corporation) is a Gwinnett County youth basketball organization known for developing boys and girls from beginners, intermediate, and advanced levels, and also has elite travel & NCAA Live exposure teams. We meet the player where they are in the basketball journey.
Founded in 2001 and established in Gwinnett since 2010, we built our foundation at the YMCA before expanding into:
Monarchs (Elite Boys)
Lady Monarchs (Elite Girls)
Developmental Teams
Exposure Travel Teams
Our mission -> Desire. Develop. Succeed.
Our Programs
Monarchs – Boys Travel Teams
Lady Monarchs – Girls Travel Teams
Developmental Program
Elite boys basketball teams competing in local, regional, and national events.
Strong fundamentals, IQ, development, and exposure.
Learn more → Monarchs Page
High-level girls program focused on skill development, confidence, and exposure
across Georgia and national tournaments.
Learn more → Lady Monarchs Page
Beginners/intermediate players learn:
fundamentals, spacing, footwork, game-based learning, confidence through repetition
Learn more → Developmental Page
Tryouts
Tryouts are conducted December, January, May, August.
Follow Us on Instagram @JCCrewBasketball. Teams are filling NOW.
Why Families Choose Us
20+ years serving Atlanta and Gwinnett County
YMCA → Rec → Travel → Exposure
USA Basketball certified coaching
Skill-first | Character-driven
Competitive | Structured | Family-focused
Real development | Elite opportunities
Stop Wasting Seasons. Start Building Your Game.
From your first dribble to elite NCAA Live exposure, this is your pathway to growth as a player. Most players bounce from Rec to School ball to AAU without even learning the fundamentals, without the proper footwork or even unaware of offensive and defensive reads. Parents waste time and money chasing the "next" program just to watch their child's growth stunt and end every season with a lack of Basketball IQ. No more program hopping, no more gaps in development, and no more eliminating confidence. We provide a proven track record for developing skills on the court, we offer elite competition and exposure during the NCAA Live period, we provide statistics and film-breakdown for every player and we deliver results. on and off the court.
One home. Every level.
Advance Your Game
Certified Coaches
USA Basketball Certified since 2016
Annual Background Checks
Former D1 Athletes
Educated Professionals in Multiple Industries
Growth Mindset / Constantly Learning
Learn the Game
Defense!!!
Universal Player Development
Position-specific Skills Development
2-man/3-man Reads
Ball-screen Reads
Moving without the ball
Mental Toughness / Character Training
Exposure + Top Competition
NCAA Live Tournaments
USA Basketball
HoopSeen Association Member
Georgia Tarheels Sports Partner
The Tip Off Classic
Inside Exposure Events
NGS | OTR | PrepHoops | PhenomHoops
For serious athletes who dream of playing at the next level and have the desire to put in time and effort to build game skills who can meet
the physical demands of a 2-way player's intensity and respect the growth of character and mental
toughness as part of their game. DM today if you have the criteria this program
as it requires comprehensive development.
LOCATIONS WE SERVE
| Suwanee | Peachtree Corners | Dacula | Buford | Snellville | Duluth | Lawrenceville | Gainesville | Grayson | College Park | Stone Mountain | DeKalb | Lithonia | Atlanta
Additional Services
Film study, character, mental toughness, and mindset coaching
Advanced skills & intense training
Year-round elite youth development track
Choose Your Path
Tournament Sessions
Spring Season
Monarchs | Lady Monarchs
Available Feb - Oct
Competitive Circuit
20+ Games
Top Tournaments
Quality Uniforms
Individual Skills Development
Team concepts
Mental toughness and character development
Committed Players Only
Tournament Sessions
Summer Season
Pure IQ Booster, Competitive / Exposure
Offensive 2-man/3-man reads
Defensive techniques
Small group training
More touches & repetitions
Accelerated development
Priority registration
Travel Exposure
Select Elite
AAU Session-2
Advanced players
Available Feb-Jul
NCAA Live Period
Advanced training
IQ and Reads
Film Breakdown sessions
Mental performance and character development
NCAA exposure tournaments
College prep footage and support
Skills Development
Individual
4 sessions per month
Available Oct - Jan
Position specific skills development
Warm-up
Footwork
Shot work
Finishing moves
Ball control
Defensive fundamentals
Flexible Options
Contact us Today to architect your future.
Sibling Discounts
Multiple siblings? Ask about our family rates
No Hidden Fees
Price includes uniforms, refs, and facility costs
Select the program that fits your goals and commitment level. Start with our Saturday league and add training as you grow.
Beginner. Intermediate. Advanced. Professional.
Skill Development
Nov - Dec
Skill development, decision-making, and confidence building through 3v3 games plus optional skills clinics.
Ball control, finishing moves, shot work, footwork
Position-specific offense and Position-specific defense
2-man/3-man reads, Ball-screen reads, off-ball movement
Convenient Saturday schedule and Professional atmosphere and structure
Competitive AAU
Feb - May
High-level practices, competitive tournament play, and team systems to prepare athletes for exposure and travel during the NCAA live periods.
Competitive tournaments
Elite, certified coaching staff with background check
Skill development, Off/Def. team concepts and conditioning
Tryouts: Dec-Jan / Location Follow-us on Instagram
Exposure/Travel
Jun - Aug
Two tracks: Exposure travel teams for showcase tournaments; and local competitive development teams for skill building.
Showcase tournaments
Scout visibility
Local development option
Tryouts: May (Follow-us on IG)
Fall Season / We Get You Ready
Aug-Oct
Games, training, conditioning, and skill concepts before school tryouts with scrimmage games environments.
Pre-season conditioning
School tryout preparation
Skill refinement
Tryouts: August (Follow-us on IG)
We are one of the few programs that request goals, and integrate the player's goals while teaching skills from the fundamentals advanced and professional concepts. We get you ready so prepare for a journey of improvement, better decision-making, improved reads, better defense, better teammate, and the list goes on, and on, and on... If your child has the desire and puts in the work, then you will see proof in our player's performance and development training.
Desire. Develop. Succeed.
3 v3 Develop Your Game
Structured for skills development, professional atmosphere, and convenient. Everything your athlete needs in 1 session.
Saturday League Schedule
2-Hour Complete Session
League Warm-up & Skill Activation
All teams together - ball handling, finishing, defensive slides
Game 1 (Team A vs Team B)
2 × 10 min halves + 2-3 min halftime
Game 2 (Team C vs Team D)
2 × 10 min halves + 2-3 min halftime
Game 3 (Team E vs Team F)
2 × 10 min halves + 2-3 min halftime
Post-Game Review
Team huddles, announcements, next week's matchups
Transition Time
Cool down and parent pick-up
Why This Schedule Works
Parents Only Commit 2 Hours
One trip, complete experience - skills + game in one session
Every Kid Plays & Learns
Warm up with the team, play your game, get better each week
Professional Structure
Smooth flow for coaches and refs, built-in buffer prevents running late
Saturday 3v3 Development League
1-Hour Session Per Week + 4 Sessions Per Month
Warm-up & Skill Activation
Ball control, footwork, defensive and offense
Game 1 (Team A vs Team B)
12 PM -1:15 PM
Game 2 (Team C vs Team D)
1 PM - 2:15 PM
Game 3 (Team E vs Team F)
2:00 PM - 3:15 PM
Post-Game Review
Team Reviews, Huddles, Announcements, Next week's matchups
Transition Time
Cool down drills, stretch and parent pick-up
Why This Schedule Works
Parents Only Commit 1 Hour
One trip, complete experience - skills + game in one session
Every Kid Plays & Learns
Warm up with the team, play your game, get better each week
Professional Structure
Smooth flow for coaches and refs, built-in buffer prevents running late
45-minute focused skills training in small groups. Get more touches, build confidence, and accelerate your development.
Location & Contact
Professional indoor facility with climate control
1 on 1 Training
Optional Add-On (+$450/month)
Building champions through skill development, competitive excellence, and year-round commitment.
Programs
Winter 3v3 League
Spring AAU
Summer Exposure
Fall School Prep
ELU Elite Program
Programs
Development | 3v3 League
Spring | Competitive AAU
Summer | Travel Exposure
Fall | School Prep
JC Crew Corporation (501(c)(3))
Operating as JC Crew Basketball
Home of the Monarchs & Lady Monarchs
Serving Gwinnett County, and Atlanta, Georgia since 2001
Atlanta | Duluth | Lawrenceville | Suwanee | Peachtree Corners | Dacula | Buford | Snellville | Gainesville | Grayson | College Park | Stone Mountain | Dekalb | Lithonia
Also known as: JC Crew Basketball, JC Monarchs, Monarchs AAU, Lady Monarchs AAU, JCCREWBASKETBALL.
