Youth Basketball

ABOUT JC CREW BASKETBALL

Atlanta and Gwinnett County | Since 2001 | Non-profit 501(c)(3)

Founded in 2001, JC Crew Corporation is a nonprofit youth organization that began serving the community with recreational basketball at the YMCA. As families grew with us, we expanded from rec, to travel, to elite exposure teams, officially establishing our Gwinnett footprint in 2010.

Today we operate as JC Crew Basketball, home of the Monarchs (boys) and Lady Monarchs (girls) travel programs.

Our Identity & Structure

JC Crew Corporation (501c3) operates JC Crew Basketball, serving Gwinnett County since 2010, and home of the:

Monarchs — Elite Boys Travel & Exposure Teams

Lady Monarchs — Elite Girls Travel & Exposure Teams

Founded in 2001, JC Crew began as a semi-professional travel women’s team and started the youth program in 2010 at the JM Tull Gwinnett Family YMCA in 2010 and grew from recreational basketball into a full developmental-to-exposure youth basketball program.

We can be found across social media as @JCCREWBASKETBALL.

Our Story

What began in 2001 as a women's semi-professional travel team in the WBCBL league eventually evolved into a mission-driven youth organization supporting athletes who need structure, mentorship, and skill development. By 2010, JC Crew Corporation was founded as a 501-c3 nonprofit. We began serving the Gwinnett County community with recreational basketball at the YMCA and as families grew with us, we expanded from rec, to travel, to elite NCAA-live exposure teams. We officially established our Gwinnett footprint becoming home to multiple boys’ and girls’ travel teams competing locally and nationally.

Today, JC Crew Basketball is one of the most consistent multi-team youth programs focusing on:

Player development

Character building

Basketball IQ

Exposure-level competition

Affordable pathways supported through our nonprofit

Our Mission

Desire. Develop. Succeed.

We believe student-athletes thrive when discipline, accountability, character, and consistent habits form the foundation of the work.

DEVELOPMENT PHILOSOPHY

Our training focuses on:

Footwork & fundamentals

Basketball IQ & reads

Ball-handling mastery

Shooting mechanics

Defensive principles

Mental toughness

Game-speed decision making

Team spacing & movement

Confidence through repetition

Every player receives instruction that matches their stage:
developmental → competitive → travel → elite exposure

COACHING EXCELLENCE

Our coaching staff includes:

USA Basketball Certified coaches

Former D1, Juco, and high-level players

Coaches with 10–20+ years of youth development experience

Mentors with backgrounds in education, leadership, and community development

We emphasize character, communication, leadership, and consistency as much as basketball skills.

AREAS WE SERVE

Duluth • Lawrenceville • Suwanee • Peachtree Corners • Dacula • Snellville • Buford • Lilburn • Norcross • Stone Mountain • DeKalb County • Metro Atlanta

Ready to Join

Top Gwinnet County AAU Team

Our Programs

Monarchs (Boys Program)

Our boys’ travel program built on fundamentals, character, high basketball IQ, and national exposure. The Monarchs compete in local, regional, and national events year-round.

Lady Monarchs (Girls Program)

Our girls’ program provides elite development, multi-level exposure opportunities, and a strong culture built on accountability, effort, and teamwork.

Developmental Program

Beginners and intermediate players learn:

Fundamentals

Spacing

Footwork

Game-based learning

Confidence through repetition

Learn more → Developmental Page

Top Gwinnet County AAU Team

SECTION — Why Families Choose Us

20+ years serving Gwinnett County

YMCA → Rec → Travel → Exposure

USA Basketball certified coaching

Skill-first, character-driven

Competitive, structured, and family-focused

Real development + elite opportunities

Building champions through skill development, competitive excellence, and year-round commitment.

Programs

Winter 3v3 League

Spring AAU

Summer Exposure

Fall School Prep

ELU Elite Program

Contact Us

  • Professional Training Facility
    Location TBD

Quick Links

Home

About Us

Programs

Development | 3v3 League

Spring | Competitive AAU

Summer | Travel Exposure

Fall | School Prep

Contact Us

  • Gwinnett County, Georgia, USA

JC Crew Corporation (501(c)(3))

Operating as JC Crew Basketball

Home of the Monarchs & Lady Monarchs

Serving Gwinnett County, and Atlanta, Georgia since 2001

Atlanta | Duluth | Lawrenceville | Suwanee | Peachtree Corners | Dacula | Buford | Snellville | Gainesville | Grayson | College Park | Stone Mountain | Dekalb | Lithonia

Also known as: JC Crew Basketball, JC Monarchs, Monarchs AAU, Lady Monarchs AAU, JCCREWBASKETBALL.

© 2025 JCCrew Basketball. All rights reserved.

© 2025 JCCrew Basketball. All rights reserved.