ABOUT JC CREW BASKETBALL
Atlanta and Gwinnett County | Since 2001 | Non-profit 501(c)(3)
Founded in 2001, JC Crew Corporation is a nonprofit youth organization that began serving the community with recreational basketball at the YMCA. As families grew with us, we expanded from rec, to travel, to elite exposure teams, officially establishing our Gwinnett footprint in 2010.
Today we operate as JC Crew Basketball, home of the Monarchs (boys) and Lady Monarchs (girls) travel programs.
Our Identity & Structure
JC Crew Corporation (501c3) operates JC Crew Basketball, serving Gwinnett County since 2010, and home of the:
Monarchs — Elite Boys Travel & Exposure Teams
Lady Monarchs — Elite Girls Travel & Exposure Teams
Founded in 2001, JC Crew began as a semi-professional travel women’s team and started the youth program in 2010 at the JM Tull Gwinnett Family YMCA in 2010 and grew from recreational basketball into a full developmental-to-exposure youth basketball program.
We can be found across social media as @JCCREWBASKETBALL.
Our Story
What began in 2001 as a women's semi-professional travel team in the WBCBL league eventually evolved into a mission-driven youth organization supporting athletes who need structure, mentorship, and skill development. By 2010, JC Crew Corporation was founded as a 501-c3 nonprofit. We began serving the Gwinnett County community with recreational basketball at the YMCA and as families grew with us, we expanded from rec, to travel, to elite NCAA-live exposure teams. We officially established our Gwinnett footprint becoming home to multiple boys’ and girls’ travel teams competing locally and nationally.
Today, JC Crew Basketball is one of the most consistent multi-team youth programs focusing on:
Player development
Character building
Basketball IQ
Exposure-level competition
Affordable pathways supported through our nonprofit
Our Mission
Desire. Develop. Succeed.
We believe student-athletes thrive when discipline, accountability, character, and consistent habits form the foundation of the work.
DEVELOPMENT PHILOSOPHY
Our training focuses on:
Footwork & fundamentals
Basketball IQ & reads
Ball-handling mastery
Shooting mechanics
Defensive principles
Mental toughness
Game-speed decision making
Team spacing & movement
Confidence through repetition
Every player receives instruction that matches their stage:
developmental → competitive → travel → elite exposure
COACHING EXCELLENCE
Our coaching staff includes:
USA Basketball Certified coaches
Former D1, Juco, and high-level players
Coaches with 10–20+ years of youth development experience
Mentors with backgrounds in education, leadership, and community development
We emphasize character, communication, leadership, and consistency as much as basketball skills.
AREAS WE SERVE
Duluth • Lawrenceville • Suwanee • Peachtree Corners • Dacula • Snellville • Buford • Lilburn • Norcross • Stone Mountain • DeKalb County • Metro Atlanta
Ready to Join
Our Programs
Monarchs (Boys Program)
Our boys’ travel program built on fundamentals, character, high basketball IQ, and national exposure. The Monarchs compete in local, regional, and national events year-round.
Lady Monarchs (Girls Program)
Our girls’ program provides elite development, multi-level exposure opportunities, and a strong culture built on accountability, effort, and teamwork.
Developmental Program
Beginners and intermediate players learn:
Fundamentals
Spacing
Footwork
Game-based learning
Confidence through repetition
Learn more → Developmental Page
SECTION — Why Families Choose Us
20+ years serving Gwinnett County
YMCA → Rec → Travel → Exposure
USA Basketball certified coaching
Skill-first, character-driven
Competitive, structured, and family-focused
Real development + elite opportunities
Building champions through skill development, competitive excellence, and year-round commitment.
Programs
Winter 3v3 League
Spring AAU
Summer Exposure
Fall School Prep
ELU Elite Program
Programs
Development | 3v3 League
Spring | Competitive AAU
Summer | Travel Exposure
Fall | School Prep
JC Crew Corporation (501(c)(3))
Operating as JC Crew Basketball
Home of the Monarchs & Lady Monarchs
Serving Gwinnett County, and Atlanta, Georgia since 2001
Atlanta | Duluth | Lawrenceville | Suwanee | Peachtree Corners | Dacula | Buford | Snellville | Gainesville | Grayson | College Park | Stone Mountain | Dekalb | Lithonia
Also known as: JC Crew Basketball, JC Monarchs, Monarchs AAU, Lady Monarchs AAU, JCCREWBASKETBALL.
